Public and Press Relations (PR)
You may not think you need PR but any company that advertises its products or has a significant number of customers, partners or suppliers can benefit from PR. PR is about managing your communication message and whether you deal with government or private end customers and whether yours is a small or large enterprise PR should be a part of your marketing portfolio. In particular, effective PR can be very low cost. Combining PR with advertising and Social Media will see your publicity presence and your sales increase.
Some MarketKing PR capabilities include:
Maximizing publicity for the smallest possible cost
MarketKing staff have had great success in leveraging their relationships with media outlets to get your story aired in prin, radio or TV. Positive and planned publicity has the lowest possible cost when media outlets run with your story and enhance the communication of your company's goals. Many media outlets are very keen for new stories so your latest product releas, employee initiative, award, certification or significant order can be valued news.
MarketKing staff can work with you to create your next event including events specifically targetted towards the media. We'll work with you on your communication plan to show you whether media events can be a successful part of your strategy. MarketKing staff have successfully supported press briefings and tours, including magazine press-tours of major media outlets to assist one company in launching a new range of products.
MarketKing staff will write your press releases for you and arrange for them to be delivered to targetted media outlets that suit your goals. A recent story about an Australian company's efforts to hire skilled employees was picked up successfully by several magazines and had a positive effect on the company's recruiting strategy.
Corporate Statements, Reports and Presentations
Most companies have a need to issue internal or external reports or occasionally make statements to external committees or controlling government agencies. MarketKing staff are the experts at making you look good. Our staff can ghost write and layout all your reporting needs. We can also prepare powerpoint templates to create a common company style for your team to follow and we provide proof-reading services to reduce the chances of embarrassing mistakes.
Social Media, Web and CRM
Publicity can be even more effective when combined with web-presence, social media and customer relationship management software (CRM). MarketKing staff can design a plan that is right for your business including web-design and how to get the most out of one of your best resources - your own customers. MarketKing can show you how to optimize traffic to your website, manage privacy provisions and create viral on-line success.